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Tasfia Raihan

Brand Manager

Client servicing Account management Brand strategy Campaign planning Digital marketing

About Me

Marketing professional with 10+ years of experience managing top FMCG and nutrition brands. Skilled in client servicing, campaign strategy, and remote collaboration. Successfully handled brands like Nestlé, Unilever, and Mastercard, ensuring creative excellence and business impact.

Experience

10+ years’ experience in advertising and brand management across Grey Bangladesh and Adcomm Ltd.

Led campaigns for Nestlé Nutrition

Mastercard

Unilever

Ispahani, and Incepta, driving business growth.

Manage 7-member cross-functional team to deliver ATL

BTL & digital campaigns with strategic precision.

Pitched and secured new business for Nestlé Nutrition Institute; developed national healthcare training content.

Executed Bangladesh’s first local campaign for Clear Shampoo

enhancing Unilever’s local relevance.

Coordinated multi-market projects with India and Singapore teams for Lifebuoy

Clear & Closeup.

Skilled in client servicing

brand strategy

market research & performance tracking.

Passionate about purposeful

insight-led communication that balances creativity with measurable results.

Education

Bachelor of Business Administration (B.B.A) – East West University

Dhaka

Session: 2009–2013

Built strong foundations in marketing

management

and business strategy.

Participated in academic projects focusing on consumer behavior and brand communication.

Higher Secondary Certificate (H.S.C) – Viqarunnisa Noon School and College

Session: 2008

Major: Business Studies

Developed analytical and organizational skills through coursework and extracurricular activities.

Secondary School Certificate (S.S.C) – Viqarunnisa Noon School and College

Session: 2006

Major: Business Studies

Achieved strong academic performance and leadership in group projects.

Expertise

Top Skills

Client servicing

81%

Account management

78%

Brand strategy

94%

Campaign planning

76%

Digital marketing

90%

All Skills

Client servicing Account management Brand strategy Campaign planning Digital marketing Social media management Market research Project management Communication skills Team collaboration Stakeholder management Presentation skills Creative brief development Content creation Performance analysis Time management Problem solving Negotiation Advertising strategy Budget management Consumer insights Media planning Cross-cultural communication Remote teamwork Adaptability Task prioritization.

Portfolio

No portfolio projects available yet.

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